A Linerless Perspective on the 2014 Finat Congress.

This Monaco Congress started with a journey down memory lane as Mike Fairley and Tony White have published “The Evolution of Labels and the Labelling Industry in Europe” a copy of which was provided by FINAT with the support of HP and Labels and Labelling.

A picture on page 44 of a PPM Labeller applying Heat Seal labels, the T in FINAT, reminds us that “Linerless” is not “new”. In the UK Norprint had a significant label business through similar Delford high speed weigh price labellers in the late 1970’s. However, their MD Peter Jordan, a former FINAT President, correctly predicted that PS labels would replace Heat Seal; the “convenience society” had little concern for the related waste.

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1980’s Monoweb Linerless technology does not feature in this story. In Line Die Cutting and application of linerless labels, rejected by Heinz despite successful trials, confirmed that Brands clearly preferred “engineering” in the label, not in the Labelling Machine, and rejected sticky waste matrix.

 

 

 

Today’s realities highlighting Shelf Appeal was successfully explored by creative presentations and both technical and brand experts. Growing use of social media and Internet shopping highlighted new opportunities for label

printers, but also packaging alternatives with significantly lower material waste. Brand owners recognised the need for recycling but emphasised the operational challenges.

Pointing to a different future Bertrand Piccard’s closing address inspired the whole Congress. His Solar Impulse Propeller driven Aeroplane proving “the impossible is possible” and reminding us that earlier methods can be integrated with new technologies. His plea to stop the destruction of the environment by challenging established norms was a powerful message for the label community.

Pressure Sensitive Labelling will continue to evolve, but must do so with a dramatic reduction in waste. Bertrand’s success and commitment to innovation inspires our commitment to “turn back the clock” and deliver new linerless solutions.

Screen shot 2015-04-19 at 11.04.20Today’s realities highlighting Shelf Appeal was successfully explored by creative presentations and both technical and brand experts. Growing use of social media and Internet shopping highlighted new opportunities for label printers, but also packaging alternatives with significantly lower material waste. Brand owners recognised the need for recycling but emphasised the operational challenges.

Pointing to a different future Bertrand Piccard’s closing address inspired the whole Congress. His Solar Impulse Propeller driven Aeroplane proving “the impossible is possible” and reminding us that earlier methods can be integrated with new technologies. His plea to stop the destruction of the environment by challenging established norms was a powerful message for the label community.

Pressure Sensitive Labelling will continue to evolve, but must do so with a dramatic reduction in waste. Bertrand’s success and commitment to innovation inspires our commitment to “turn back the clock” and deliver new linerless solutions.