Decorative Labelling

Decorative labelling presents the biggest challenge to Linerless technologies. Application speeds, accuracy and artwork variations always proved too challenging for final cutting in the applicator.

The only difference between a Catchpoint Linerless decorative label is the unique micro-perforation patterns die cut between printed images to facilitate the simple functionality of the application methods. Most decorative features and 80% of label shapes and sizes can be reproduced, often more efficiently with the elimination of the matrix waste allowing additional images in a print repeat pattern.

Brands can promote genuine sustainability with a distinctive label; a Catchpoint decorative label is a true “Eco –Label”.

If a printed image shape is not possible within a clear rectangular linerless label, Catchpoint labelling systems also ensure that shaped labels with sustainable filmic liners can be applied easily with the same investment, and the new LeanLean technology detailed below adds new advantages.

Licensee Rako’s promotional label used innovative materials and ink and a Catchpoint’s micro-perforation pattern to win both the German Packaging Industry award and a World Star.

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Learn more by accessing the LABELS Tab, and please submit your current label image for evaluation.

Catchpoint LeanLean.

The Decorative label potential is now extended to allow Brands to explore Catchpoint technology with minimal investment and to apply shaped labels using the same thin films which are readily applied in a Linerless format.

Catchpoint maintains a commitment to “reduce” for improved sustainability by a unique breakthrough to apply thinner gauge face films lacking essential stiffness to release at a beak and eliminate standard matrix waste.

Across the Pressure Sensitive industry  4 to 6% of all face materials are wastes in the cross web matrix.


The application breakthrough is delivered by using Catchpoint’s micro-perforation technology. Label images are joined by minimal ties – no matrix gap. These ties ensure continuous release of thin face films by a pre-peeling of the labels from the liner and changing the dynamics of the process.

Test labels at 20um PP and 12um PET applied successfully at high end beer line speeds.

If your container can accept a thinner label we can prove this as LeanLean before exploring the elimination of the liner and exploiting the different micro-perforation patterns of Catchpoint Linerless.

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